As a marketer, you know that quality actually matters. It is what everyone aspires and struggles for. This is the same case with the website content.
Why is quality website content important?
It requires high-quality content to make people stay on to the site. It will help your site rank well in the search engines and naturally attract high-quality inbound links.
How can you be satisfied that you do have high-quality website content?
Quality is a very subjective word and depends on various factors like niche, industry, type or target audience. There are certain common elements though, which are enlisted below.
1. Stick to the point
Decide whether you want your content to rank highly in search engines or you want the content to be easily accessible to the mobile users. If it is the former, then write longer content(probably more than 1000 words) and for the latter, customise it with lower word count focusing on long-tail keywords which mobile users would more likely search with the proper use of headings, bullet points, lists, and linking to other mobile-friendly content.
While creating content for website design, it is vital to focus on your goals and on the intent of your audience.
2. Is your website visually rich?
It is a fact that visual content outperforms text-only content in ways more than one. It attracts inbound links, social media shares, time spent on page and engagement. Did you know that 40 percent of people respond better to visual information than plain text? So ensuring the use of images , video embeds, infographics that support your content along with quality content writing does more good to your website than you actually think.Make sure your multimedia components meet highest quality standards from a technical perspective and also, they are aesthetically pleasing.
It is a fact that Google considers inbound links to a page as one of the heaviest factors in its ranking algorithm. Multimedia-based content has been shared up to 12X more than text content.
3. Grammar rules
Ensure that your content is coherent and clear. The audience should understand your viewpoint in the first read. It goes without saying that your Grammar and sentence structure has to be flawless. Readers don’t take it lightly. Flawless content with clarity is good for content marketing too.
4. Optimal formatting
Google’s sophisticated algorithm can detect page and content layout and can penalise the website in the rankings for poor content formatting. Give as much importance to the readers as we give to Google as readers can also be unforgiving, at times.
Ensure appropriate use of bolds and italics, bullet points, numbered lists, headers and sub-headers to break long chunks of text. Writing short, concise sentences and paragraphs are a great way to connect with the readers.
Use tools like Readability-Score to ensure your content matches the reading level, expectations and preferences of your audience. Keep a close check on whether you are achieving appropriate readability score. Commenting should be enabled and if there are insightful comments, then your website will be viewed with great reverence.
Everyone wants to hear from the horse’s mouth. If the content is written by an expert in the concerned sector, it boosts the quality and authority of the website. The credentials of the author and his other famous writings (books, journals, articles) can boost the image of the website. Getting prominent people to write for the website – guest blogging – boosts the credibility.
7. Social Media Shares
Multiple correlation studies have shown that social sharing and search engine rankings are directly proportional. The higher the amount of social shares, the more are the search engine rankings. Be doubly sure that social media share buttons and counters are present on the website.
The inbound and outbound link profile is one of the most important indicators of the site credibility. Excessive use of internal linking, unnatural internal linking or the overuse of exact-match anchor text is also not liked by Google. Google looks at linking of well-known reputable sites as a indication that the content is trustworthy and credible.
If your website should stand out in the crowd, ensure that all the pages are of high quality. Assess the homepage, root domain and other articles on the site, so that all remains on par with your expectations of high quality.
Readers should derive value from your content, be it solving a problem, answering a question, providing entertainment or providing unique, expert insight.
Go ahead, create a high-quality website content and explore unlimited opportunities!