10 Things to Consider When Hiring a PPC Management Company

1st July 2017 | by Saurabh

Advertising on the right platform is the lifeline for any business. Entrepreneurs and brands are making the best use of the rapid technological development. Hiring the best and reliable PPC Management company helps you take your product/service to the customers easily.

So, what is PPC management?

For the benefit of beginners, here goes a small note. PPC stands for Pay Per Click and it is a tool that allows advertisers to bid for ad placement on search engines results or on social media platforms. This process happens in a jiffy using a highly advanced algorithm. The highest bidder gets the desired placement. If you are using PPC, you have to partner with the best PPC service provider so that your link appears higher or in a highly visible space above non-paid search results.

The company that you are engaging with should help you attract the right traffic at the right time. Pay-per-click advertising works only if it is managed properly and ensure that you land into the right hands.

10 Things To Consider When Hiring A PPC Management Company

To guide you in finding the best PPC management company, here’s what you should consider:

1. Essential qualifications

Every PPC platform has its own certification process. Check if the company that you are about to carry out your PPC activities with, has the appropriate digital marketing qualifications.

2. Communication matters

Check if the shortlisted company is transparent and gives you the assurance of keeping you updated about the campaigns. You should ideally receive detailed PPC reports as per your requirement. A company which responds to all your queries and makes you comfortable even before hiring them, is sure to treat you so later too. Testimonials speak volumes about their credibility. Check for that.

3. Cost factor

There should no hidden fees except for the search engine PPC costs and the cost to manage your PPC account. Understand their charges clearly before hiring them.

4. Previous campaigns

Ask the company to show proof of their previously successful campaign. Successful PPC companies should be able to showcase many such projects. They should also give you the estimated return on investment after a certain time period.

5. Managing accounts

The task of the pay per click management company does not end by just creating a campaign. They have to make the necessary changes keeping it cost-effective. They have to actually ‘manage’ your PPC account to optimise the results.

6. Time factor

The agency should allocate the requisite time to manage the PPC account effectively. If that is a no, there is nothing worth looking forward to. This factor should be discussed even before partnering with the agency.

7. Relevance

A good PPC management agency must create landing pages for specific ad groups. Relevancy is an integral part of a successful PPC campaign because it has a direct effect on your Quality Score. Agencies normally use landing page tools like Unbounce, Instapage, and Wishpond for doing the same.

8. Inclusive approach

Even the best of pay per click managers don’t know the nuances of your business. They might have questions that need to be answered. So look for a company that will include you in their strategy discussions.

9. Dwell on the duo

Experience would have taught you that SEO and PPC go hand-in-hand. Look for an agency that offers both services. Having access to SEO data can improve your PPC campaign and the other way round too.

10. Platforms

Check on the platforms that PPC management company uses. They may use Google Adwords, LinkedIn, Facebook, Twitter or all of these. A good PPC advertising company ensures that the right advertisement catches the attention of the right people in a cost-effective way using these platforms.

If you get satisfactory answers to all the above factors, then you have found the right PPC Management company.

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